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Enhancing Organizational Decision Effectiveness

This article is part of a series on human-centric organizations. As part of the series, I presented a guide for empathetic leaders that focuses on four key elements: roles and identityconversationsdecision-making, and actions. I have also been writing on each of these four elements to share additional perspectives.

Now, in this short article, I am focusing on decision-making, which is also based on the consolidated e-resource Smarter Choices, Better Outcomes: Rethinking Decision-Making for Organizational Leaders.


Effective decision-making is essential for the success of any organization. However, many routine choices do not always yield the best outcomes. Fortunately, decision science provides valuable insights that can assist companies in improving their collective and individual judgment. By applying these insights, executives can significantly enhance decision quality at both the leadership and enterprise-wide levels. This includes improving rationality, reducing bias, promoting diversity, and reinforcing ethical considerations. By strengthening decision-making capabilities, organizations can accelerate strategic initiatives, even in uncertain environments, and foster faster learning and calibration, leading to improved long-term results.

The Core Issue

Suboptimal decision outcomes can negatively impact organizational performance, resulting in a hidden tax that affects the overall effectiveness of the organization. This hidden tax can manifest through various means.

  • Faulty interpretation of market signals can lead to missed opportunities and decreased profitability.

  • Escalation of commitment can result in resource misallocation, causing financial losses and delays in achieving strategic objectives.

  • Lacking diverse ideation can lead to missed opportunities for innovation and growth, potentially resulting in a competitive disadvantage.

  • Ethical blindspots can cause reputational damage and lawsuits, impacting the long-term success and sustainability of a business.

It is widely recognized that ineffective decisions can lead to significant financial losses, wasted resources, and lost opportunities, as well as contributing to organizational crises and scandals.

Key Insights

Fortunately, insights from decision science can improve organizational decision reliability by addressing root causes. Specifically:

  1. Decision-making involves both logic and intuition: When it comes to decision-making, it is not just analytical logic that comes into play, but also emotions and values that are deeply ingrained within us. These innate mechanisms cannot be ignored or dismissed as they play a significant role in guiding our choices. In fact, research has shown that incorporating experiential intelligence and emotional regulation can help individuals make better decisions that are more aligned with their overall goals and values. By considering past experiences and regulating emotions, individuals can make choices that are not just logically sound but also lead to greater fulfillment and satisfaction. Therefore, it is essential to recognize the impact of emotions and values in decision-making and work towards integrating them into the decision-making process.

  2. Cognitive biases subtly distort judgments: Even though we often trust our ability to think logically, various cognitive biases can unconsciously influence our decision-making process. These biases, such as the confirmation bias or the loss aversion phenomenon, can cause us to overlook important information and make flawed judgments. However, if we proactively acknowledge these potential errors and take steps to address them, we can minimize their impact on our decisions. For instance, conducting a pre-mortem analysis, where we imagine the worst-case scenario and work backwards to identify potential flaws in our plan, can help us identify blind spots and biases. Similarly, seeking out diverse perspectives and actively challenging our own assumptions can also help us make more objective and rational decisions. By being aware of our own limitations and taking steps to mitigate them, we can improve the quality and accuracy of our decisions.

  3. Diversity of thought enriches ideation: Teams that are composed of people with different cognitive backgrounds and perspectives tend to have a wider range of ideas and perspectives. When these teams are encouraged to express dissenting views in a constructive manner, it can lead to higher creativity and innovation. By considering a wider range of possibilities, these teams are more likely to surface previously inconceivable solutions to complex problems. Additionally, allowing dissenting views to be heard can help to expose unconsidered risks that might otherwise go unnoticed. This can help the team to make more informed decisions and avoid potential pitfalls.

  4. Ethics serve as a decision touchstone during ambiguity: Incorporating the organization’s core values into decision-making processes on a regular basis can prove to be a dependable tool for navigating complex situations, particularly when competing incentives seem to be pulling in different directions. This practice helps ensure that decisions are aligned with the company’s overall vision and mission, and that they are consistent with the principles that underpin the organization’s culture. Furthermore, having an independent ethical oversight mechanism in place can provide an additional layer of support for upholding ethical standards, promoting transparency, and maintaining the integrity of the organization. This oversight function can help identify and address ethical lapses, prevent conflicts of interest, and foster a culture of accountability and responsibility.

Implications and Recommendations

Empirical evidence has shown that executives can significantly improve their decision-making capabilities by implementing a range of initiatives. These initiatives include:

  • Decision skills training: This training aims to develop and enhance the statistical, logical, creative, and ethical competencies of decision-makers. By doing so, executives can make more informed decisions that are grounded in sound reasoning and ethical considerations.

  • Implementing design thinking: This initiative involves integrating diverse perspectives from customers, frontline employees, and non-conforming thinkers into the decision-making process. By doing so, executives can gain a more comprehensive understanding of the problem at hand and develop more innovative and effective solutions.

  • Technology systems: Employing technology systems that leverage both internal and external data can help to de-bias decision inputs and enrich context awareness. Such systems can help executives make more informed decisions that are based on accurate and up-to-date information.

  • Accountability procedures: This initiative involves tracking decision outcomes and measuring both the processes and results of decision-making. By doing so, executives can ensure that decision-making processes are transparent and accountable, and that outcomes are aligned with organizational goals.

  • Storytelling and symbols: Employing storytelling and symbols to propagate the priority of learning, speaking up, and ethical behavior can help to reinforce the values and culture of an organization. Such initiatives can help to create a more ethical and transparent decision-making environment.

  • Incentives and promotions: Tying incentives and promotions to the demonstration of sound reasoning and outcomes can encourage decision-makers to prioritize ethical considerations and make decisions that are grounded in sound reasoning. Such initiatives can help to create a culture of responsible decision-making within an organization.

Organizations can greatly improve their collective decision-making abilities by taking these measures. The impact can be gauged by metrics such as improved forecasting, higher success rates for productivity initiatives, increased innovation, and a reduction in scandals. By doing so, organizations can establish themselves as having a distinct advantage in terms of reasoning, which can lead to accelerated profitable growth. As the business landscape becomes increasingly unpredictable, it is becoming increasingly important to systematize enterprise decision-making.


If you’d like to have a conversation about this or anything else of mine you’ve seen or read that triggered your interest, please use the link below to find a time that works for you for us to have a conversation. I am looking forward to it.

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